Genuity – Empowering your ideas

Our Vision

Genuity means innovative consulting, dedicated to empowering startups and SMEs.

Our mission is to help visionaries turn their ideas into successful businesses practices.

We combine the expertise of seasoned professionals in strategy, technology, operations,
and sustainability with the latest AI-driven solutions.

What we offer

Strategy

We offer strategy consulting, assisting in the development of business plans and market entry strategies while providing comprehensive market and competitive analyses to identify opportunities and risks. Our services include strategic positioning for new companies, utilizing tools like SWOT analysis, PESTEL analysis, Porter’s Five Forces, Value Chain Analysis, and BCG Matrix.

Technology

In our technology consulting, we focus on selecting and implementing tailored technology solutions for startups and small businesses. We develop customized software applications and platforms, and provide consulting on digital transformation and business process optimization. Our services encompass rapid prototyping, 3D printing, wireframing, mockup tools, usability testing, and the creation of MVPs.

Operations

Through our operations and process optimization consulting, we aim to enhance efficiency by optimizing operations and processes. We improve productivity and profitability through logistic and supply chain management and ensure customer satisfaction with quality assurance and continuous improvement methods. Techniques include Lean Management, the 5S Method, Kaizen, Value Stream Mapping, Kanban, JIT, Poka-Yoke, and Gemba Walks.

Marketing

Our marketing consulting helps develop marketing strategies and plans for branding and customer acquisition. We enhance visibility and reach through social media marketing and online advertising campaigns, and improve online presence with content marketing and SEO. Our services include market segmentation, competitive benchmarking, customer insights, market sizing, and blue ocean strategy.

Sustainability

Our sustainability consulting focuses on developing strategies and implementing sustainable practices. We assist in achieving certifications such as B Corp, ISO 14001, Fairtrade, FSC, and Cradle to Cradle, and promote sustainability within companies through employee engagement and training programs. We also facilitate stakeholder engagement, community involvement, and public reporting of sustainability efforts.

Individual requests

In addition to our core consulting services, we cater to individual requests such as bespoke case studies, tailored research projects, and specialized consulting engagements. Whether it’s in-depth market analysis, targeted process improvements, or niche technology implementations, our team is dedicated to providing personalized support and expertise to drive success in every aspect of your business.

Who we are

We are a dynamic team of experts from across Germany, specializing in economics, engineering, and technology. Our team includes engineers and business experts with valuable experience at world-leading companies such as Accenture, Audi F1 Team, Airbus and Deutsche Aircraft.

This broad expertise enables us to develop innovative solutions and drive positive change in the business world. Understanding the challenges and opportunities faced by startups and SMEs, we work closely with our clients to create tailored and effective strategies. Our goal is to guide your company towards sustainable success and help you realize your full potential.